When it comes to businesses, especially in this digital age, branding elements are everything. Not sure if you’re familiar with these elements? We happen to know that you are! They can be anything from a color palette to a logo. Think Starbucks -- did a two-tailed mermaid surrounded by green, black and white pop into your head? Behold --the power of branding elements!
Architects are now implementing Instagram-worthy photo ops into their designs and rightfully so! We’ve been known to travel a pretty distance in order to snap a photo of that neon sign or that cozy nook in a Scandinavian white coffee shop filled with Monsteras and Fiddle Leaf Fig Trees. We absolutely consider social media when it comes to our designs at The Poor Porker and our newest project is a mop installation created by our owner Robyn Wilson and Sara Kent of Pennymade. We’ll talk more about it below... but we have rounded up 3 businesses that may not be on your radar that are slaying the branding elements game.
Oh you know, just the coffee shop that literally has “But First, Coffee” trademarked. Alfred Coffee started to serve Portland-based Stumptown on Melrose back in 2013, just in time for the OG fashion bloggers to post on Instagram using #ButFirstCoffee, which now has 1.9 million tags. The aesthetic of both the coffee shops and tea room is what really brings in the crowd, not the product. Crazy concept, right? Millennial pink, well-designed and executed coffee sleeves and that feeling of inclusiveness when holding your branded coffee cup. You’re part of the culture and the experience. With a collective of 186K for both the coffee and tea room, Alfred continues to wow by constantly growing and we can’t wait to see what they do next.
Remember back in the day when you were on vacation, and you would send home a postcard to your friends updating them of your trip? Most of the time the postcard would read, “wish you were here.” Well, The Surfjack took that concept and made their pool the ultimate FOMO-moment to those who are not vacationing with them in Hawaii. Everything about this hotel is curated, even the coffee shop Olive & Oliver serves up coffee in cups adorned with pineapples, palms and sleeves with punny sayings. Stalking their Instafeed takes some self-control or you’ll be tempted into booking a room, although Christmas in Hawaii does have a nice ring to it…
We’ll be frank, one simply doesn’t go to the Museum of Ice Cream to learn about ice cream. Oh no. The MOIC is a brand that is completely driven by the experience. Their installations are created with all five senses in mind but to be completely real, it’s an absolute content creation dream come true. What could be more on brand for ice cream than a pool filled with sprinkles? Even if you have a few minutes to actually enjoy it -- it’s a few minutes filled with pure joy. So far, the MOIC has popped up in New York City, (where it first began) Los Angeles, San Francisco and Miami -- and we’re sure it will continue to travel as long as they keep going bigger and better with their designs.
Now, we’re going to toot our own horn here for a second. We’ve been The Poor Porker since 2015, and since then, many changes have happened. We closed our doors for a remodel and during that time, we created something visual with social media in the back of our minds. We mentioned a mop installation Robyn did with Sara Kent of Pennymade. They took over 100 mop heads and hand-dyed them with Rit Dye. Each color was specially chosen to compliment our workspace and together, they both assembled this colorful, Insta-worthy backdrop that has been drawing in a crowd since re-opening our doors. We know that social media is a huge tool when it comes to promoting our business and luckily we absolutely love to create moments around The Poor Porker for our customers to enjoy -- and snap a few photos of.
If you find yourself in Florida and need to step away from all the tourist traps, The Poor Porker is the hidden gem stashed away in Lakeland, just waiting for you with open arms, warm beignets and a taco or three.